fbpx

Special Topics in GTM for GA4 Course

Become Great at GA4 Implementation

4h 07min | 6 lessons

In this course, you will learn how to:

  • Set up GA4 configuration tags that actually work with your current setup
  • Build click event tracking frameworks that capture what matters
  • Handle 3rd party vendors without breaking your site functionality
  • Use GTM zones for complex, multi-site implementations
  • Send events to your data layer the right way (gTag vs traditional methods)

Sign up to All-Access Buy just this course

English subtitles Certificate included
CXL-Rating-Transparent
Trusted by marketers at

Set up GA4 implementation that turns your analytics team into a revenue center.

Course Length:
4h 07min. 6 lessons.

GA4 isn’t just about getting more traffic data. It’s about positioning your team as the obvious choice for revenue decisions. The strongest analytics teams know how to set up tracking that actually connects to business results. This course gives you the specific steps to build a GA4 implementation that delivers useful business insights.

After completing this online course on GA4 Implementation, you will be able to:

  • Set up GA4 configuration tags that connect to your business goals
  • Create click event tracking that captures qualified user behavior
  • Build frameworks for 3rd party vendor tracking without site performance issues
  • Configure GTM zones that work across complex, multi-site setups
  • Choose the right data layer method for your specific implementation needs

This course is for you if you are:

  • An analytics professional working with Google Tag Manager on complex websites
  • Managing a GA4 implementation team and want to handle the technical challenges
  • Tired of GA4 setups that don’t connect to actual business results
  • Looking for a practical approach to GA4 that works in real business situations
  • New to Google Analytics 4 and need to understand the technical setup process

Look no further than CXL, this is the best and most recommended course you will find on GA4 Implementation.

Subscribe now and get access

See Pricing

Course Curriculum

Special Topics in GTM for GA4

Data Layers and the Google Tag

Learn the value of building a comprehensive data layer how the Google Tag (gtag) can serve as a data layer supplement/replacement in the future.

GA4 Configuration Tags in GA4/GTM

This lesson will take a deep dive into configuration tags and how to use them effectively.

Approaches to capturing click events in GA4

This lesson will demonstrate three alternative approaches to capture click events in GA4 and how you can use them together to greatly enhance your understanding of user interactions with your site.

Tracking components from external vendors

In this lesson, you will learn the questions you should be asking of your vendors to ensure you can track user actions as well as learning strategies you can employ to implement that tracking.

The power and limitations of GTM zones

This lesson will help you understand the possibilities and limitations of GTM360’s zones feature and will teach you a few use cases for them.

Cory Watson

Senior Full Stack Developer @ HCL Software

Cory is an amateur mixologist and professional full-stack developer and analytics consultant from rural north Georgia. He loves developing standards for analytics implementations (especially GA4). He had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Special Topics in GTM for GA4 Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

Here’s why marketers choose CXL

Old playbooks are burning your budget.
Discover the new ones filling the pipeline.

Subscribe to our weekly, expert-led newsletter.
We find and report on case studies, success stories, and playbooks that are working out there right now.

  • Hidden
  • This field is for validation purposes and should be left unchanged.
Subscribe

Join 150,000+ marketers | Subscribe to our educational newsletter

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.