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Go-to-Market Strategy Course

Experimentation-led GTM. Avoid costly mistakes.

2h 24min. 16 lessons

In this course, you will learn how to:

  • Use the MVS test framework to validate GTM before burning budget.
  • Spot false signals and focus on real conversion drivers.
  • Lower CAC with high-impact, data-backed experiments.
  • Build scalable GTM systems without guesswork.
  • Prove demand fast before committing resources.

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English subtitles Certificate included
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Never Waste Another GTM Launch. Test, Prove, and Scale With Confidence.

Course Length:
2h 24min. 16 lessons.

Learn to test before you scale, kill bad ideas fast, and prove demand before wasting another dollar.
A go-to-market strategy isn’t about getting lucky – it’s about running disciplined, ruthless experiments until you find what actually works.

After completing this online course on Go-to-market Strategy, you will be able to:

  • Run Minimum Viable Sprints (MVS) to test and validate your GTM before wasting time and budget.
  • Eliminate false signals by focusing on the four critical conversion gaps: Interest, Attention, Consideration, Decision.
  • Cut customer acquisition costs (CAC) with high-impact experiments that expose what actually moves the needle.
  • Build GTM systems that scale—without chasing trends, overcomplicating funnels, or hoping for luck.
  • Launch smarter, faster, and leaner by proving demand before you invest in full-scale execution.

This course is for you if you are:

  • A startup marketer who can’t afford to waste time or budget on a failed GTM.
  • A growth or demand gen marketer who needs a proven system to validate and scale acquisition.
  • A product marketer struggling to translate positioning into real market traction.
  • A performance marketer tired of chasing vanity metrics that don’t convert.
  • A B2B or SaaS team looking to replace guesswork with disciplined, repeatable experiments.

Subscribe now and get access

See Pricing

Course Curriculum

Introduction & GTM Framework

Course Introduction

Start your journey by geting familiarized with the course and your course instructor, Trevor Longino.

Minimum Viable Sprint (MVS) Framework

Learn the framework to build a scalable marketing machine using a systematic, repeatable approach that has driven millions in revenue.

Workshop: MVS buying an ad

This workshop walks you through a step-by-step process. Starting with ad copywriting, to layout design in Figma and buying a Meta ad.

Performance Infrastructure

Modern Marketing Tech Stack

Learn the essential tools that should be a part of your tech stack, and how you track user behavior to make data-driven decisions.

Data collection for GTM & how to do it

In this lesson, you will be introduced to set up an effective data collection.

Lead Generation Campaigns

Lead Gen 101: Minimum Confidence Tests

Learn the Lead Generation Ads 101 through the example of Meta Ads.

Workshop: Facebook Lead Gen Foundation

This workshop walks you through a leads ad campaign setup and how this is going to help you start good conversations.

Creative Development

In this lesson, you will learn how to make good creative to understand who your crowd will be.

GTM Landing Page Optimization

Landing Page Infrastructure

Understand the Landing Page goals and success metrics to prepare the Landing Page Workshop.

Workshop: Creating your landing page in 30 minutes

In this workshop, you will be creating an MVS Landing Page in under 30 minutes.

Workshop: Page Optimization

Now that you built your Landing Page, this workshop will help you optimize the site for a better lead generation.

Lead Management & Scale

Lead Management Systems

Once your Landing Page has proven itself, it is important to nurture and organize incoming leads.

Workshop: Lead Management Systems

This workshop will walk you through Lead Management Systems.

Allbound Marketing & Scale

Learn how to scale your marketing beyond ads by integrating inbound, outbound, and content strategies into a cohesive Allbound system.

Course Wrap-Up

Final Exam: Experimentation-Led GTM

Pass this exam to earn your certificate of achievement. You need a 90% or higher to pass. You can retake the exam after 6 hours.

Next steps

Now it’s on you to take action and to find your crowd.

Trevor Longino

Founder & CEO @ CrowdTamers

Trevor Longino has built 87 million-dollar startup marketing engines in the past years and has grown 14+ startups to >$3MM in annual revenue, including Unito.io, Gog.com, Kontakt.io, and ThePrizeFactory.com.

He has launched 130+ startups, mentored and taught marketing, branding, growth, and revenue to more than 6,000 startups at accelerators all over Europe, Asia, Africa, and North America. He founded CrowdTamers, the world’s only agency that builds million-dollar marketing engines for new startups with a money-back guarantee.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Experimentation-Led GTM Strategy Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.