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Live course – AI for account-based marketing

Use AI to cut CAC and increase the effectiveness of your ABM strategy

Session dates:
19th August 2025 | 11:00 AM – 12:30 PM CT | 90 MInutes
26th August 2025 | 11:00 AM – 12:30 PM CT | 90 MInutes
Cost per seat: $499
Instructor: Tim Davidson
Founder @ B2B Rizz

Modernize your ABM with AI. Surface the right accounts, write the outreach, and tailor your message – significantly increasing the effectiveness.
  • Use AI to mirror your best customers and find lookalike accounts
  • Segment and prioritize targets based on fit, timing, and triggers
  • Keep your ABM list fresh with automated monthly updates
  • Uncover key insights about each account using AI research tools
  • Generate personalized messaging that actually lands
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Trusted by marketers at

AI is changing ABM. Don’t get left behind.

This cohort is a focused sprint to modernize your ABM motion using AI. You’ll learn how to build high-fit account lists based on your actual customers, use AI to uncover insights that drive relevance, and personalize messaging across the channels that convert. It’s not theory – it’s workflows, tools, and tested templates that reflect how winning teams break into accounts in 2025.

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Thousands of marketers choose CXL

Course overview

How is this different from our on-demand courses?

This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.

You’ll get:

  • Live, interactive sessions
  • Activities and exercises you’ll actually apply on the spot
  • Breakout sessions with smart peers who challenge your thinking
  • Real-time brainstorms to sharpen your ideas fast
  • Direct, personal feedback from your instructor (yes, really)

This is about making sh*t happen, and not adding more to your “someday” folder.

What’s included?

  • 2 interactive live sessions with Tim Davidson
  • Guided exercises, hot seats & real-time feedback
  • Templates, examples & prompts to apply everything fast

SESSION 1

🗓️ 19 August 2025 | 11:00 AM – 12:00 AM CT | 60 Minutes

Automate and enrich a dynamic ABM list

Stop guessing. Start targeting who actually buys.

Most ABM lists are built on hope – basic filters, old ICPs, and static spreadsheets. That’s a waste.

In this session, you’ll learn how to:

  • Use your current customer data to define the right-fit profile
  • Segment accounts by buying signals, revenue potential, and tech stack
  • Build dynamic lists using AI – fast, accurate, always fresh
  • Automate monthly updates to keep your list aligned with real-time shifts
  • Avoid common traps: irrelevant targets, bloated lists, and wasted outreach

Outcome: Walk away with a battle-ready ABM list built on logic, not hunches. Ready to go after the right accounts, right now.

SESSION 2

🗓️ 26 August 2025 | 11:00 AM – 12:00 AM CT | 60 Minutes

Personalization at Scale with AI

Getting the list is half the battle. Breaking in is where deals are won. Run AI-powered research for each account, personalize messaging and build a repeatable workflow using AI.

In this session, you’ll learn how to:

  • Run AI-powered research on each target account – fast and deep
  • Generate personalized messaging that aligns with real buyer pain
  • Use AI to write cold emails, LinkedIn messages, and ad copy that actually gets replies
  • Match message to channel – when to use email, when to go paid, when to hit social
  • Build a repeatable workflow: AI + human edit = high-conversion outreach

Outcome: Launch account-based plays that feel 1:1 – without scaling headcount. Show up like you did the homework (because AI did it for you).

Meet your instructor

Tim Davidson

Tim Davidson is a marketing strategist and data nerd helping B2B teams turn AI into real pipeline. Ex-Gong. Now focused on smarter GTM, sharper messaging, and faster execution.

Why take a course with CXL?

Old playbooks are dead and the law of shitty clickthrough’s is real. What works today, might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.

You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, smarter decisions.

You’re not learning theory. You’re learning what’s already proven to work. “

Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.

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